The recent launch of the HONOR 400 series in Germany has sparked significant interest among consumers, resulting in a considerable boost for the company’s smartphone business. Retailers such as MediaMarktSaturn reported their initial stock sold out quickly, with overall partner sales multiplying by ten compared to the launch period of the previous model. To meet ongoing demand, further shipments are already on the horizon.
HONOR’s official online store has also experienced remarkable momentum, recording a 91 percent increase in sales over the prior generation. This uptick reflects a broader shift as shoppers respond positively to new technological features, especially in the competitive mid-range segment.
A closer look at the HONOR 400 series reveals why it stands out to so many buyers. The phones lead with fresh AI-enhanced photography functions, giving users the ability to capture professional-level images even in challenging lighting. Features such as a 30x telephoto camera, advanced portrait modes, and creative options like AI-powered moving photo collages set the devices apart. Google Cloud-backed tools allow for seamless conversion from photos to short videos, catering to the growing trend of social media storytelling.
Market analysis from Counterpoint Research highlights HONOR’s growing presence across Europe. The company achieved a noteworthy 20 percent year-over-year growth in the region during the first quarter of 2025, with particularly strong performance in Germany. The current momentum reflects both a hunger for advanced imaging technology and consumer appetite for new experiences at competitive prices. While many established brands compete for attention, HONOR’s combination of AI features and value seems to strike a chord with tech enthusiasts and casual users alike.
As demand continues to outstrip supply, the early success of the HONOR 400 series is a testament to the brand’s evolving appeal and the rising expectations for smartphones in 2025.
