Sony is making strides in sustainability by incorporating innovative recycling technologies into its BRAVIA television line. As part of its global initiative called ‘Road to Zero’, Sony aims to significantly reduce the environmental impact of its products throughout their lifecycle.
A collaboration between the BRAVIA design team and the Sony Semiconductor Solutions Corporation has led to the development of a ‘material-to-material recycling’ method using SORPLAS, a flame-retardant and highly recyclable plastic. This approach allows the rear covers of older TVs to be repurposed into new BRAVIA models, effectively reducing plastic waste without compromising durability or design.
This recycling technique will first debut in the 65-inch model of the 4K OLED BRAVIA 8, scheduled for release worldwide later this year. By converting waste plastics obtained from designated collection points into high-quality components, Sony ensures these materials are reused in the production process.
In addition to recycling advancements, Sony has introduced the Eco Dashboard in new BRAVIA TVs, featuring enhanced energy-saving technologies. Users can manage their energy settings conveniently in one place, which can potentially reduce power consumption by 38 percent compared to standard settings. Moreover, these TVs adjust screen brightness based on ambient room light, improving viewing comfort while minimizing unnecessary power use.
Sony’s ongoing efforts embody a holistic approach to reducing its carbon footprint across the entire value chain. This involves optimizing logistics and packaging, promoting renewable energy usage in manufacturing, and consistently delivering the high performance and image quality that BRAVIA products are known for.
On World Environment Day, Sony reaffirms its commitment to eco-friendly practices, asserting that premium entertainment and environmental consciousness can coexist. The company’s overarching goal remains clear: enabling consumers to make sustainable choices without compromising on superior entertainment experiences.
