Oppo and Hasselblad Strengthen Partnership for Next-Generation Mobile Imaging

Published by Rafael Torres on July 17, 2025

tl;dr

Oppo and Hasselblad have officially extended their strategic partnership, making plans to develop new imaging technologies for upcoming Oppo flagship smartphones. The collaboration aims to push the boundaries of mobile photography, particularly as new camera accessories and wireless charging solutions are rumored for the future Find X series. Details about the next-generation imaging system will…

Oppo and Hasselblad have renewed and deepened their partnership, with both companies confirming joint development of a next-generation mobile imaging system for future Oppo flagship devices. This move signals continued innovation in smartphone photography and confirms ongoing collaboration well beyond the original three-year term.

The Partnership: A Blend of Photographic Heritage and Tech Innovation

This partnership began in 2022, combining Hasselblad’s classic camera expertise with Oppo’s advancements in mobile imaging. Over the past four years, the collaboration has introduced features such as Hasselblad Portrait Mode and XPAN Mode, which brought a taste of medium-format camera magic to smartphones. The Find X8 series showcased these technologies across Europe, demonstrating the partnership’s impact on premium mobile devices.

Next-Gen Imaging on the Horizon

The renewed agreement will see Oppo and Hasselblad co-develop new camera systems designed to deliver an even more advanced photographic experience. Although neither company has specified the technical details yet, they promise that further information about these next-gen imaging features will come later this year. Oppo’s Chief Product Officer, Pete Lau, highlighted their collective “passion for innovation” and a goal to “push the boundaries of mobile imaging.” The companies seem committed to elevating smartphone photography for users across Europe and beyond.

Rumors of New Hardware and Wireless Charging Accessories

Alongside the partnership announcement, leaks suggest Oppo’s upcoming Find X9 Ultra may arrive with an exclusive Hasselblad Photography Kit, drawing inspiration from accessory bundles seen with rival brands. Furthermore, a new magnetic wireless charging solution, described by some as “MagSafe for Android,” could be on the way. Reports indicate this system would use a ring of strong magnets beneath an ultra-thin rear panel to maximize charging efficiency, promising a user-friendly and secure attachment similar to Apple’s technology.

Availability and European Relevance

Oppo’s recent flagships, such as the Find X8 series, have reached European markets and are widely available through official channels. While precise details about the release of the Find X9 Ultra and its accessory lineup remain scarce, Oppo’s consistent European launches suggest that these advancements are likely to arrive in local stores as well. Pricing and further technical specifics are expected to follow as the year progresses.