Google Pixel 10 Series: TSMC Partnership, Vibrant Colors, and a Fresh AI Push

Published by Rafael Torres on May 26, 2025

tl;dr

Google is set to launch the Pixel 10 series later this year, introducing major changes in both design and hardware. The new lineup will debut the TSMC-manufactured Tensor G5 chip, bring fresh colors—including a bold yellow—and showcase new AI-powered camera and customization features.

Google Pixel 10 Series To Debut TSMC-Made Tensor G5 Chip

Google is making a notable shift in its mobile strategy with the upcoming Pixel 10 lineup, which is expected to launch as soon as August 2025. For the first time, Google’s own Tensor chip will be manufactured not by Samsung, as in previous years, but by leading Taiwanese foundry TSMC. This marks the start of a multi-year collaboration, with reports indicating TSMC will remain Google’s exclusive chip partner for Pixel phones through at least 2029.

The new Tensor G5 processor is anticipated to utilize TSMC’s advanced 3nm manufacturing process. This should lead to improvements in efficiency, performance, and better temperature management, helping the Pixel 10 compete more directly with flagship devices powered by Qualcomm, MediaTek, and Apple silicon—most of which also rely on TSMC for chip production.

Bolder Design: Bright Colors and Expanded Wallpapers

This year, Google is refreshing the look and feel of the Pixel series. According to several leaks, the Pixel 10 models will arrive in some vivid new shades. The standard Pixel 10 is tipped to launch in Obsidian (Black), Blue, Iris (Purple), and a striking new yellow called “Limoncello.” The Pixel 10 Pro and Pro XL will offer more muted tones: Obsidian, Green, Sterling (Gray), and Porcelain (White).

  • Pixel 10: Obsidian, Blue, Iris, Limoncello
  • Pixel 10 Pro / Pro XL: Obsidian, Green, Sterling, Porcelain

The color story extends to the software side as well. A leak has revealed that Google is preparing 40 new color-matching wallpapers, many with both light and dark variants, tied directly to these new finishes. This builds on Google’s focus on Material You and deeper visual customization for users.

AI Features and Camera Innovations

Leaked images suggest that Google will stick with its recognizable rear camera design for the Pixel 10 series, featuring a prominent black oval module. More notably, a new AI-powered camera feature called “Add Me” is expected to debut, allowing users to seamlessly insert people into group photos—even the photographer themselves.

What This Means for Google and Android Fans

Google’s shift to TSMC for its custom chips, more vibrant hardware colors, and expanded software themes suggest a renewed push to stand out in a competitive market. If early leaks prove accurate, Pixel 10 may deliver not just hardware upgrades but also a more playful and personalized vibe for Android users. We’ll be watching closely as launch season approaches.