OPPO Blends Technology and Sport at UEFA Champions League Final
The 2024/25 UEFA Champions League Final in Munich provided more than just world-class football. For the third consecutive year, OPPO took the spotlight as the official smartphone partner, turning the event into a showcase of technological advancement and community outreach.
Fans arriving at the Champions Village were greeted by interactive displays merging the passion of football with OPPO’s latest camera and artificial intelligence features. Among the standout attractions, visitors could snap AI-generated selfies with a virtual avatar of Spanish footballer Lamine Yamal, while a surprise appearance from Italian football star Marco Materazzi gave fans a firsthand look at OPPO’s latest device capabilities.
The newly presented zoom technology made its mark by giving supporters in even the highest tiers of the stadium the chance to capture clear, detailed images of on-field moments. Additional AI tools like automatic blur removal and smart erasing made creating standout memories simpler than ever. Such innovations point toward an ambitious play from OPPO to further embed itself in the sporting experience, not just as a partner but as a technological catalyst.
Connecting the Football World, On and Off the Pitch
On the eve of the final, OPPO brought together a blend of football legends and rising stars from across the globe. Young athletes from Brazil received professional training sessions from ambassadors Kaká and Cafu, immortalized by OPPO’s AI camera tools. Meanwhile, former England player Micah Richards joined in for a match with the aspiring talents, capturing different football cultures in one place.
Continuing the celebration of global sport, OPPO organized a unique game of Cuju—a traditional Chinese ball game—bridging history and modern athleticism, and highlighting the unifying language of football.
Long-Term Support for Youth Football
Beyond Munich, OPPO expanded its commitment to youth through various international development initiatives. In Brazil, the company backed programs revitalizing football pitches, supplying new equipment, and hosting training events—efforts aimed at nurturing talent and building stronger community ties. Similar projects in Egypt, in partnership with the Maker Football School, and in Mexico, alongside UNESCO and local sports institutions, focused on broadening opportunities for young players and bringing cutting-edge technology to the grassroots level.
These widespread programs carry OPPO’s “Make Your Moment” philosophy far from the stadium, reflecting a strategy that values both technological progress and meaningful societal engagement.
